The Evidence on Evidence
The science hasalready ruled.
Not a question of taste, of budget, or of how you have always done it. Four decades of jury research and cognitive science converge on one finding: the case a jury can see is the case a jury believes. Paper, foam board, the ELMO and a marker do not lose to technology — they lose to the human brain.
The single largest documented lever in the courtroom — measured as what a juror still holds after 72 hours. Weiss-McGrath Report · OSHA · Wharton School of Business.
What a Juror Still Holds After 72 Hours
The Old Way Loses on Every Measure
Paper, boards and the ELMOagainst trial presentation.
The Curve of Forgetting
Every hour after you sit down,the old way leaks facts.
Retention Over 72 Hours
Comprehension of Complex Proof
By the Numbers
Three findings thatdecide close cases.
And the Supporting Record
Nine reasons theverdict follows the visual.
The Comprehension Peak
Call-outs lift retention from 10% to 87% — visuals read 60,000× faster than text.
The Liability Swing
Mock juries: 48% liability with trial software, 26% on oral argument alone.
Time Efficiency
Electronic display saves 30% of trial time by ending binder fumbling.
The Expert Approval
In complex science cases, 92% called expert-led digital slides the deciding factor.
The Working-Memory Limit
The brain holds about seven items. Software is the external hard drive.
The Dual-Coding Advantage
Sight and sound lay two memory traces — doubling recall in deliberation.
The Rule of Openings
Jurors form a view after opening. A visual roadmap anchors it for the trial.
The CSI Expectation
Jurors expect high-tech evidence. Miss it and doubt fills the void.
The Competence Cue
Jurors rate software users better prepared, more competent, more credible.
The data says visuals win.
Put them in front of your jury.
No obligation, no pitch deck. If the case does not need us, we will say so — but if a visual can win it, you’ll want us in the second chair.
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